Chiropractors Website Checklist

Your Tailor-made WordPress Website — 3 Steps

Please contact us directly with any questions or feedback.

Step 1 — Submit the non-refundable deposit of $999

Use the shopping cart to buy WordPress Website for Chiropractors with Premium Theme (down payment). Thank you.

Step 2 — Website Questionnaire

1) First & Last Name *

2) Phone *

3) E-Mail *

4) Referred By? *

5) What is your business name? What is the byline for the business (if applicable)? *

6) What is your mission statement? If you don’t have one, what would you like it to be? What do you expect will draw clients to the website? How will you build traffic? How do you plan to market the website? *

7) What is your business’s mailing address, physical/street address, phone number, and email address? (Please provide an address for hosting setup even if you don’t have an office address yet.) What time zone are you in? *

8) What are your business hours (for each day of the week)? What are the scheduled days/times for the Principled Doctor’s Report? *

9) What cities or neighborhoods do you serve? Be specific; this information is critical for SEO. *

10) Who are the practitioners in your office? What are their degrees, and from which schools? What are their LinkedIn addresses? *

11) Which social media do you use, or like to use (generally more than once a week)? What are the addresses of your social media pages? Do you use MailChimp for your list? *

12) For which of the following do you want assistance (at additional cost): SEO configuration; MailChimp; Scheduling setup; Calendar setup; Language setup; Implementing a shopping cart; Logo design; Branding; Business card layouts; Placing logos on your social media; Copy writing; Email newsletter templates; List management; Email set up. *

13) Do you have a domain name? What is it and where is it registered? What is the login and password for your domain registration? If not, what are the domain names you have thought about using? VERY IMPORTANT—Do you have emails set up on this domain that you are already using? *

14) What is the call to action on your website. What do you want people to do on your website? Call you? Send a contact form? Give you their email address? Buy something? What are your website expectations, main emphases, and primary goals? Increased sales? Increased leads? List by priority. *

15) What keywords do you want search engines to direct to your site? Please provide a list of 10 keywords or phrases for which you want your website to come up in a Google search. *

16) Provide a list of websites that you like and dislike. Why do you like and/or dislike these sites? Provide a list of competitors’ websites. What do you like and/or dislike about their sites? *

17) What is the PURPOSE of your Marketing? What do you want someone to do when they come to know who you are and what you do? What are you selling? *

18) What is your TARGET MARKET? Who would be an ideal customer for your products or services? What appeals to them? *

19) What is your COMPETITIVE EDGE? What sets you apart from your competition? What is your NICHE? What gives your business a unique selling point? Why should people buy from you? *

20) What is your IDENTITY? What is the personality of your business? What are your values? Describe any colors, shapes, or symbols which you have envisioned as part of your brand. *

Step 3 — Provide Logo, Images and Copy

First — Logo. (should be vector graphic—.ai .pdf or .eps).

Second — Images. You should have a professional photographer take images of your team and capture the essence of your chiropractic office. Otherwise, you need a friend with a good Nikon (top-quality camera/lens only), and the ability to set up and frame the shots. This will be best for your brand. Until that happens, Shane will smile for you — those images are yours to use — but do not send poor quality images.

Please be prepared to provide the following images: (.jpg files via Dropbox or Google Drive)

5 images for the home page slider at 1600px wide x 900px high (please specify which images go in the home page slider).
5-20 images of your office in action (as on the demo site). These should be large images — they should be a minimum of 1600px long or wide, at either of the two standard aspect ratios (16:9 or 4:3), b&w or color.
Images for the 8 steps page—16 images, 2 for each step (or you can leave the images as they are in the template).
Images of your team — should be square at 600px wide x 600px high. The images should be framed (as on the demo site), and should include face and upper torso or shoulders, with space above the head.

Third — Copy. (Hang in there. Almost home!)

We’ll need the following copy: (send as .pdf .doc. or in an email)

Mission Statement — 2-10 sentences.
Values Statement — 2-10 sentences.
Practitioner Profile copy — 2-10 sentences each.
Testimonials — 6-10 sentences.

That’s all we need to complete your website.

Once we have received your deposit, questionnaire, and content (steps 1-3 above), we will assign a developer to manage your project.
The web developer will contact you personally and take you through the process.
The timeline to finish is 3 weeks.

If you are having trouble providing any of the above content, please contact us.

Changes, Revisions and Additional Services

After the initial build, you will receive one round of revisions limited to 4 hours. Any additional revisions will be charged hourly at the rate of $85/hour.

We are able to provide this website at a savings of over 55% off a value of $4500 because the pages and layouts are created in advance. In addition to adding your copy, images, colors, logos and fonts, we will customize the site to an extent during the build by moving image and copy blocks, and switching menu items.

After the 4 hours, you will be billed for extra charges at a rate of $85/hour for the following: Revisions; Additional pages; Additional menu items; Image editing and cropping; Style changes; Patterned backgrounds; Copy editing.

We can set-up the following installed plug-ins at a rate of $85/hour: SEO configuration; MailChimp; Scheduling setup; Calendar setup; Language setup; Implementing a shopping cart.

We offer the following additional services at a rate of $85/hour: Logo design; Branding; Business card layouts; Placing logos on your social media; Copy writing; Email newsletter templates; List management; Email set up; Website migration; Website maintenance.

You will be notified if you are about to incur extra charges. It is not our intention to charge you extra but we will need you to be organized, and we want to encourage you to take the reigns of the website to make your own updates.

Training Videos

Take the reigns. There is a set of easy to understand training videos on youTube that will walk you through WordPress and the Premium theme. Got get it. Vids here.

Final Payment

Final payment is due in four weeks from the date of the initial payment—or upon completion of the website. Please make your final payment here.

Once the final payment is made you will be given all the passwords for your hosting and to your WordPress backend.